Positive reviews will BOOST sales and Maxnet Media can help you capture, syndicate, and leverage your customer reviews and ratings.
The nature of the internet is that any random user can make their opinion known at any time on a number of established sites. Because many of these sites have high Page Rank values, negative reviews can often appear in the search engine results above a company’s own website. That being said, positive reviews will BOOST sales.
Customers that refine web searches by customer rating average a 22% increase in sales per visit, increasing to 41% over several years (BazaarVoice Research).
Customer reviews will have a positive impact on average order amounts, with 27% of shoppers increasing spend by 5-10% (Hayes and Jarvis).
Reviews will raise customer loyalty and sales alike (Deloitte & Touche).
Since the growth of our consumer culture and mass media in the late 1800’s and early to mid 1900’s, marketing has been in one direction: from marketers to consumers. Companies spent millions to craft advertising messages to be sent out over TV, cable, radio, newspapers and magazines. TV stations and newspapers employed reviewers to help consumers decide good movies, restaurants and more.
In today’s wired world, the funnel is flipped. Now, everyone can access the Internet from a computer or smart phone. They are a broadcaster, publisher and reviewer all rolled into one. Within seconds of getting your product or service, they can make their opinion known worldwide.
Proactive business owners are learning to take advantage of this brave new world. We’ve had the internet for years now, long enough to discover valuable information that sometimes seems contradictory. For example, we now know a few negative reviews will actually boost your sales. Cutting-edge companies will take this type of rich data and use it to drive growth and sales. Maxnet Media helps you capture, syndicate, and ultimately leverage your customer reviews and ratings.
Contact us to discuss your project today.